When it comes to personal care products, fragrance is more than just a scent, it’s a part of your daily routine that interacts directly with your skin. At SONDR, we’ve built our brand around non-toxic, skin-safe personal care. That means every decision about fragrance is intentional, science-informed, and guided by our core values: safety, transparency, and trust.
Fragrance Isn’t Just Natural or Synthetic, it’s About Safety
There’s a common misconception that essential oils are always “better” than synthetic ingredients. While essential oils can offer beautiful natural scents, and we love to incorporate them into our formulations where appropriate, they are also biologically active compounds that can irritate the skin, especially delicate areas like the underarms.
At SONDR, we prioritize how fragrance behaves on skin, not just where it comes from. This approach helps us create products that are:
- Gentle for sensitive skin
- Safe for daily use
- Consistent in scent and performance
By focusing on safety first, and incorporating a blend of essential oils, natural botanicals and safe synthetics, we reduce the risk of irritation and ensure a deodorant that works every day, for everyone.
Screening for Long-Term Health
Our commitment goes beyond immediate skin safety. SONDR intentionally omits ingredients linked to carcinogenic, reproductive, and endocrine-related concerns, alongside parabens, phthalates, CMRs, and Prop 65–listed ingredients.
We also carefully review every fragrance ingredient and ensure all components are IFRA-compliant, giving customers peace of mind that their daily personal care is both gentle and responsible.
Safe, Transparent, and Honest
Transparency is key. We never rely on “all-natural” claims or marketing buzzwords - instead, we communicate clearly about what’s in our products and why. Every fragrance we use is:
- Independently safety-assessed
- Used at low concentrations (≤1.5%) for gentleness
- Selected for long-term, daily use
The result? A deodorant that smells great, works effectively, and is safe for your body, and your conscience.
Growing Demand Across Canada
SONDR has been growing rapidly, and we’re increasingly hearing from customers across Canada who are looking for us in local stores. People want a deodorant they can trust, and they’re asking for it by name.
This customer-driven momentum reinforces what we already know: SONDR aligns naturally with retailers and consumers committed to thoughtful, ethical, non-toxic personal care.
Why SONDR Fits Your Clean Beauty Routine
We believe clean beauty is about more than avoiding certain ingredients; it’s about creating products that work reliably, feel safe, and earn trust with every use. That’s why our fragrance decisions are guided by science, safety, and transparency, rather than trends or labels.
Whether you’re exploring non-toxic deodorants for sensitive skin, or simply want a product that performs without compromise, SONDR is designed to deliver confidence, comfort, and freshness - every day.
Looking for a clean, skin-safe deodorant? Discover SONDR, trusted by thousands of people across Canada.